5 Things You Need To Know About Writing Great Ad Campaign
Posted on 17. May, 2021
How to write Ad Campaign that converts:
Step 1:
The first thing you need to know is that writing ad campaign is not about being the smoothest writer. If you answer people's objections, your ad is much more likely to convert.
The way you answer people's objections is through the use of Surveys to your readers and ask them simple questions like what else you would like to see on this page.
By getting responses to that question, you'll know what objections people have and why they are not buying and then you can re-write your ad campaign to address them
Step 2:
The second thing you need to know is your headline is really important. 8 out of 10 people read the headline, only 2 out of 10 will read the rest of your content.
If your headline doesn't draw people in, they're not going to read the rest of your ad content.
Your headline should stay and address the problem - By doing that, much more people are likely to read the rest of your ad content.
Step 3:
The third thing you need to know if your ad content length doesn't matter.
Some people may think that no one is going to read long ads, and others might say short ad doesn't convert. But that's actually wrong.
Because all that matters is answering objections, and if you can answer all the concerns that people have in a short amount of text, then good for you!
If you can't, then you need to write longer ad content.
Step 4:
You need to understand there are different type of people that visit your site:
Some people are ready to buy right away, some people are just doing their research, some people are trying to find out what your product or service does.
So you need to figure out the different type of people that are on your website by putting yourself in their shoes and create different scenarios.
Make sure you have different ad campaigns for each and every type of visitors.
Step 5:
Last but not least, the conversion you're doing to get from your ad campaign are in the follow up. You're lucky if 5 ouf ot 100 people who come to your site buy, and that's on the high end.
Most people aren't going to buy - so you should be collecting emails.
From there, you can follow up people over email, create follow up email that drives people back to your website and causes them to convert.
Remember, the follow-up is where you get roughly half of your sales, so don't forget to follow up with people through email.
MLFF Team